“Lagom” is hard to translate, it means “just enough”, “adequate”, “not too much, not too little”. Anyway, Svenska Spel who are the major gambling company in Sweden runs a campaign with the purpose of getting people to gamble “lagom” much. And their agency, The Viral Company, commissioned this game to us.
The result is a side scroller where you keep a “lagom” speed by picking “lagom” many power-ups. To add a little Bergman-spice to it, you are chased by the grim reaper. If he catches you you must beat him in a game of stone-paper-scissors. .
Play the game: Facebook.com